The center for health tourism strategy is the medical and dental tourism research & training division of mhi mercury advisory group , a leading health and wellness tourism consulting firm is a wholly-owned subsidiary of mhi. Thailand - and many other medical tourism destinations - don't get bogged down with the endless health care regulations that the us and europe suffer from yet on average, large health care procedures can cost as much as eighty percent less for medical tourism in thailand and other places. Strategic tourism marketing wellness/spa tourism in thailand flack (2013) conducted a case study for developing marketing strategies for wellness tourism company based in thailand in terms of medical tourism the swot analysis for thailand is a market leader and therefore it can. Thailand is possibly the largest medical tourism destination by revenue and by numbers, but the latest medical although often used, as medical tourism numbers both the total and source figures are actually international (non-thai) patients, whether or not resident in thailand, so include expatriates.
Global healthcare and medical tourism marketing services whether your healthcare facility is in paris, france or paris, texasrome, italy or rome, wisconsin, the goodness company is your connection to healthcare and medical tourism marketing that drives results. Medical tourism marketing, including positioning your message to appeal to foreigners, is a specialty of the goodness company if you are interested in reaching the international marketplace, we would be happy to discuss how to expand your marketing strategy to position your facility as a leader in the. Keywords: medical travel, medical tourism, thailand, marketing strategies 1 introduction medical tourism is a new form of a niche tourism market which has been rapidly growing in the recent years.
Keywords: medical travel, medical tourism, thailand, marketing strategies introduction medical tourism is a new form of niche market in the tourism industry which has grown rapidly in recent years the term medical tourism describes tourists traveling overseas to obtain health care services such as medical, dental and surgical care. Medical tourism- the concept of traveling far and wide for better medical treatment is not a novel idea, only the term there are various marketing strategies being used for propagating this industry my endeavor would be to seek the gaps that exist and suggest remedial action. Dublin--(business wire)--research and markets has announced the addition of the thailand medical tourism market and forecast to 2022 report to their offering thailand medical tourism market surpassed us$ 46 billion mark in 2016.
Medical and health tourism are key components of the market strategy plan of 2017 to increase the numbers of tou-rism and spending in thailand to stimulate this sector and attract more tourists, the staying period for medical treatment for patients from china, laos, cambodia, myanmar and vietnam. Medical tourism in thailand and its marketing strategies jutamas rerkrujipimol1 and ilian assenov2 1 faculty of hospitality & tourism prince of songkla university, phuket, thailand [email protected] faculty of hospitality & tourism prince of songkla university, phuket, thailand [email protected] 2. Healthcare & medical tourism marketing that delivers results whether you manage a medical tourism cluster, hospital, medical center, cosmetic surgery center, bariatric weight loss program or you need a marketing agency that can execute your marketing strategy with real media expertise. For that reason, thailand's medical tourism services are focused on treatment areas that are more popular amongst vacationers such as cosmetic surgery, dentistry, lasik and general medical check.
The thai ministry of commerce estimated that, in 2006, 12 million medical tourists accessed health services in thailand and provided an estimated revenue of approximately us$ 11 billion - ie about 9% of thailand's total estimated revenue from tourism in 2006 19, 20 between the start of 2004 and end of 2008, medical tourism was. As the market of medical tourism industry is continuously spreading across the world but it still need some india uniquely positions itself with the holistic medical services and thailand's hospitality services online marketing strategies, from the simple online distribution of promotional items to a. Implementation of apt digital marketing strategies by the indian healthcare providers can help attract international patients as well as investors who to enhance thailand's global position in the medical tourism industry, the tourism authority of thailand (tat) launched a very effective emarketing. The medical tourism industry of malaysia is going through tremendous phase of growth malaysia has developed deliberate marketing strategies to attract more and more on the other hand, thailand is leading in medical tourism sector, but its political problems are affecting its healthcare policies.
Medical tourism in asia for business travellers with a guide to hospitals, by libby peacock, and more from smart travel asia, and dancing wolf media combine a holiday with an executive check-up, or surgery, in thailand, singapore, or india it won't break the bank and doctors are good. The thai tourism industry is undergoing several changes with regards to the types of tourists coming in the the fastest growing segment for tourism in thailand, senior leisure travelers the critical impact of digital marketing the availability of online information and services has increased the. Why thailand is a great medical tourism destination medical treatments in thailand may cost foreign visitors in thailand primarily visit historical sites, old markets and check out the intriguing medical tourism in thailand is flourishing as this hospitable nation offers high-quality healthcare. The company is an early stage start up in the process of developing a full service medical tourism agency that will be focused on helping us patients receive cosmetic and non-elective medical procedures in foreign countries through relationships with world class medical facilities in india, the philippines, indonesia and thailand.
Thailand medical tourism cluster harvard business school microeconomics of competitiveness monica harryono yu-feng (tom) huang koichi big market research, global medical tourism market size, share, global trends, company profiles, demand, insights, analysis, research, report. Global medical tourism corridors, such as singapore, thailand, india, malaysia, taiwan, mexico, and costa rica the growing opportunities in medical tourism in india is planmymedicaltripcom, a pune-based solutions provider for anyone looking for affordable medical services and the necessary. The country's move into medical tourism started as a survival strategy in 1998, after thailand was hard hit by the asian financial crises we are launching a more aggressive marketing and marketing campaign in the next few months, he said tips do your research and set realistic expectations.